Our Mission

Salty is an essential element of life’s biggest moments. Our sole purpose is to transform the insurance industry, reduce friction costs, and make insurance simple and easy for our customers while providing a fully digitized experience.

What We Do

Salty’s unique Embedded Insurance® platform is a seamless experience that offers peace of mind that you’ll get the coverage you need, right when you need it most.

Our platform uses an intelligent, proprietary Software-as-a-Service (SaaS) system to analyze unique data sources about the buyer and the purchase, sorting through multiple carriers to offer the best insurance available.

Salty’s platform is a solution enabling carriers and distribution partners to offer a customized policy that insures a product or service in real-time during the purchase process. Salty is licensed in all 50 states.

Our Values


We are open, honest, genuine, and fair. People trust us to do the right thing and stick to our word.


We are always learning and moving forward, finding new ways to do old things.


All boats rise with the tide. Leverage the collective genius of our community.

Servant Led

Helping others reach their goals builds unshakeable bonds.


Complicated is the enemy.