Our Mission
Salty® is an essential element of life’s biggest moments. Our sole purpose is to make the insurance process simple and transparent. Embedded Insurance is instant, seamless, affordable, and offers peace of mind that you’ll get the right personalized coverage you need, right when you need it most.
We make it easy to live better, do more, and worry less.
What We Do
Salty is the world’s first Embedded Insurance company. Salty created Embedded Insurance to remove existing consumer impediments to buying the right policy and having the proper coverage.
Salty’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process.
The Salty platform uses intelligent systems and analyzes unique data sources about the buyer and the purchase, then sorts through multiple carriers to seamlessly offer the best insurance available. Salty is licensed in all 50 states.
Our Values
Genuine
We are open, honest, genuine, and fair. People trust us to do the right thing and stick to our word.
Innovative
We are always innovating and moving forward, finding new ways to do old things.
Collaborative
All boats rise with the tide. Leverage the collective genius of our community.
Servant Led
Helping others reach their goals builds unshakeable bonds.
Simple
Complicated is the enemy.
James Hall
Founder, CEO & President
Adrian Hummel
Secretary, Salty Dot, Inc. & VP, Accounting
Paul Gable
Chief Insurance Officer
Toby Coleridge
Chief Product Officer
Robin Gilthorpe
Chief Customer Officer
Andy Sutton
Chief Financial Officer
Ed Kuklenski
Chief Administrative Officer
Lane Alo
Product Lead
Luke Milliron
Chief Architect
TBA
VP, Engineering
Frank West
VP, Business Development
Jon Fisher
VP, Business Development
Michelle Hall
Marketing Lead
Daniel Bryan
Communications Lead
Matt Jordens
Art Director Lead
TBA
Implementation Lead
Jenny Johnston
Director, Customer Success
Mindy Langford
Fulfillment Lead