Our Mission

Salty® is an essential element of life’s biggest moments. Our sole purpose is to make the insurance process simple and transparent. Embedded Insurance is instant, seamless, affordable, and offers peace of mind that you’ll get the right personalized coverage you need, right when you need it most.

We make it easy to live better, do more, and worry less.

What We Do

Salty is the world’s first Embedded Insurance company. Salty created Embedded Insurance to remove existing consumer impediments to buying the right policy and having the proper coverage.

Salty’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process.

The Salty platform uses intelligent systems and analyzes unique data sources about the buyer and the purchase, then sorts through multiple carriers to seamlessly offer the best insurance available. Salty is licensed in all 50 states.

Our Values

Genuine

We are open, honest, genuine, and fair. People trust us to do the right thing and stick to our word.

Innovative

We are always innovating and moving forward, finding new ways to do old things.

Collaborative

All boats rise with the tide. Leverage the collective genius of our community.

Servant Led

Helping others reach their goals builds unshakeable bonds.

Simple

Complicated is the enemy.

James Hall

James Hall

Founder, CEO & President

Adrian Hummel

Adrian Hummel

Secretary, Salty Dot, Inc. & VP, Accounting

Paul Gable

Paul Gable

Chief Insurance Officer

Toby Coleridge

Toby Coleridge

Chief Product Officer

Robin Gilthorpe

Robin Gilthorpe

Chief Customer Officer

Andy Sutton

Andy Sutton

Chief Financial Officer

Ed Kuklenski

Ed Kuklenski

Chief Administrative Officer

Lane Alo

Lane Alo

Product Lead

Luke Milliron

Luke Milliron

Chief Architect

TBA

TBA

VP, Engineering

Frank West

Frank West

VP, Business Development

Jon Fisher

Jon Fisher

VP, Business Development

Michelle Hall

Michelle Hall

Marketing Lead

Daniel Bryan

Daniel Bryan

Communications Lead

Matt Jordens

Matt Jordens

Art Director Lead

TBA

TBA

Implementation Lead

Jenny Johnston

Jenny Johnston

Director, Customer Success

Mindy Langford

Mindy Langford

Fulfillment Lead