August 8th, 2021
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The notion of customers buying auto insurance at the same place they buy their car has been “sorely kind of neglected,” according to Elliot Schor, JM&A Group vice president for sales operations.
Dealers view auto insurance sales as an extra step, extending a lengthy car-buying process and affecting customer satisfaction, Schor said Monday. The mindset was, “Let me just sell the car.”
But based on recent accounts from JM&A and Asbury Automotive Group, dealers might want to rethink that philosophy.
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