How To Best Introduce Embedded Insurance From Salty To Your Customers

In today’s world, consumers are looking for more digitized purchasing options. From shopping for groceries to booking a vacation, consumers want the ability to transact business faster from the palm of their hand.

This includes buying auto insurance. Over 50% of insurance coverage searches are performed from a mobile device. In addition, online comparison shopping for auto insurance nearly doubled from 2019 to 2021. A recent JD Power study stated that 90% of consumers are open to purchasing their auto insurance online.

When are these shopping experiences occurring? Buying a new car is a major purchase, so it’s not surprising that customers would shop for insurance at the same time. This is an ideal time for them to take advantage of carrier discounts and verify they’re getting the right coverage for the right price.

Are you ready to provide your customers with a seamless process to purchase auto insurance? By introducing Salty throughout the car-buying journey, you’ll provide an exceptional customer experience by giving your customers what they need right when they need it.

Here are five opportunities you can use to introduce CDK Salty Embedded Insurance® to your customers.


5 Opportunities to Introduce Salty Embedded Insurance in Your Dealership

1. During the Test Drive
“Our dealership offers many services, including the opportunity to purchase insurance.”

2. When the Buyer Has Chosen a Car
“Isn’t this a great car? Let’s make sure you have the best insurance to protect it.”

3. When Requesting Insurance Verification
“You should have received a text with a link. Let’s open that and qualify your insurance.”

4. While Waiting for the Paperwork
“We have a few minutes before you go into Finance. Open the link in the text I just sent you, and let’s see if we can save you some additional money while we’re waiting.”

5. While Meeting With the F&I Manager
“We offer some great options to protect your new car. Did you get the text for a free insurance quote?”