More consumers than ever are buying their auto insurance at dealerships. According to a recent study, 83% of people say they want to do everything related to car buying at the dealership, including purchasing an auto insurance policy. Customers seem to like the idea of dealers providing them with a one-stop shop for their automotive needs. This is a benefit to your customers, and the rise in the amount of auto insurance sold by dealerships is proof.
How Does CDK Salty Embedded Insurance Make a Difference?
CDK Salty is a seamless part of the buying process and more convenient for your customers. Customers don’t have to run out to get the VIN or any other information about the vehicle — it’s already there. However, there are still some misconceptions about dealerships selling auto insurance. In this article, we’ll help you dispel auto dealership insurance myths, learn how Salty brings value to your customer experience, and see how other dealerships are gaining momentum with this offering.
Dispelling Auto Dealership Insurance Myths
Just as there is a myth that red cars are more expensive to insure than other colors, buying auto insurance online or through a mobile app has its own misconceptions. Here are three of the most common:
Myth 1: Buying Insurance Digitally at the Dealership Costs More Money
It’s widely believed that when you buy car insurance through your auto dealers, you’ll carry a higher premium based on the commissions paid by the insurer to the dealer for mobile buying convenience. This is absolutely false. Salty provides the same rates to consumers that a traditional insurance company would — we just do it faster with convenient, quality insurance and a hassle-free experience.
Myth 2: Buying Insurance Digitally Is Complicated and Time-Consuming
Some people might fear that digital means difficult. But the reality is that more customers are already purchasing insurance at the dealership — and the reason is because it’s quick and easy. Salty allows buyers to receive an insurance quote at the same time they are purchasing their vehicle. By answering a few questions on their mobile phone, customers can have an auto quote in as little as three minutes. If the price is right, they can purchase it on the spot, eliminating the need to delay the purchase.
Myth 3: Buying Insurance Digitally Has No Personal Assistance
Traditional in-person insurance brokers and agents come with limitations: most are only available Monday through Friday. That’s why dealerships across the country trust Salty to provide safe and simple auto quotes when customers really need them. Salty operates as a fully licensed insurance agency, with staff ready to assist you from 8:00 a.m.– 10:30 p.m. CST, seven days a week. We’re always there to answer questions and resolve issues, so customers get the personal assistance they need.
Add Value to Your Customer Experience
Salty is licensed in all 50 states and offers insurance from some of the biggest carriers, so you can deliver custom-built policies to your customers during the purchase process. In real time. With no hassles or extra steps.
They’ll get what they need, right when they need it most, so they can leave with the right policy every time. Going this extra mile enhances the customer experience while providing your dealership with an additional revenue stream.
Create Greater Customer Connections With Salty
Watch this video and learn how embedded insurance is helping auto dealerships thrive.
Then get the details on our Partners page.