Insuring a better customer journey.

Embedded Insurance® allows your company to offer customers the coverage they need at the very moment of purchase. It’s a digital, seamless transaction that saves them time and money, protects their investment and enhances their overall experience.

Built for Speed

Today’s consumers are savvy, technology-focused, and time-constrained. They demand transparency and simplicity and are always looking for a better, smarter way. Salty’s Embedded Insurance is designed with those customer’s needs in mind.

Our proprietary Software-as-a-Service (SaaS) solution enables our partners to offer a customized policy to insure a product or service in real-time during the purchase process. It removes existing consumer impediments to buying the right policy, and having the proper coverage, enabling faster transactions with fewer headaches and more peace of mind.

Integrating Salty into your customer’s experience allows you to create a differentiated offering that builds relationship value and separates your company from the competition.

The Essential Elements

Salty’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a personalized policy to insure a product or service in real-time during the purchase process.

Real Time Data

A/B testing of rules, models, and assets consistently delivers the most precise insurance quote in real-time, paving the way for dynamic underwriting innovation.

Data Enrichment

Sophisticated machine learning models analyze unique data sources about the buyer and the purchase to assess risk.

Programmatic Quoting

Algorithms connect to carriers and interpret data sources to select the best, personalized policy for consumers at scale.

Distribution Partners

Agnostic to all business models.


Self-service technology reduces friction for customers, partners, and carriers and makes getting insurance easy and immediate.

Multiple Products

Agnostic to all products.

Seamless Integration

We build intuitive API’s that integrate easily into your customer’s journey.


Built with cutting-edge security encryption to safeguard user data.

Regulatory Compliance

Salty is licensed in all 50 states.

Want to pepper us with questions? (Sorry, couldn’t resist.)