Salty is Embedded Insurance®

A Seamless Customer Experience

CDK Salty is the easiest and fastest way to get your customers the coverage they need. Custom built policies in real-time. No hassles. No extra steps. No BS. Exactly what they need, right when they need it most.

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Essential Elements


Our technology reduces friction for customers, partners, and carriers and makes getting insurance easy and immediate.


Distribution Partners

Agnostic to all business models.


Programmatic Quoting

Algorithms connect to carriers and interpret various data sources to select the right policy for each customer.


Real-Time Data

A/B testing of rules, models, and assets consistently delivers the most precise insurance quote, paving the way for dynamic underwriting innovation.


Seamless Integration

We build APIs and workflows that seamlessly integrate into your customer’s journey.


Data Enrichment

Artificial intelligence analyzes unique data sources to learn and understand the buyer and their purchase.


Life Events

Agnostic platform covering life’s biggest events from buying a car to purchasing a home.



Built with cutting-edge security encryption to safeguard user data.


Regulatory Compliance

Salty is licensed in all 50 states.


Our Integrations

See Salty in Action

CDK Salty is changing when and how insurance is bought. Learn how Embedded Insurance® can enable you to provide greater value to your customers in their buying journey.

Schedule a demo today. Fill out the form, call or text 888.424.6342 or email

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