The Story of Salty: From Oxford U. to ‘Embedded Insurance’

Salty owns embedded insurance—literally.

“EMBEDDED INSURANCE” is a trademark of Salty Dot Inc. Salty’s SaaS platform enables carriers and their distribution partners to offer policies to insure products or services during the purchase process.

The company, whose origins are in Oxford University, was launched in 2019 in Salt Lake City, Utah.

CM Guest Editor David Bradford spoke with Salty Co-Founder and CEO James Hall about a company that Hall says is in “hyper growth stage. So, it’s basically 24/7.